Good day to you, dear reader.

Are you looking for information on how to manage a group in contact? Immediately I want to dot the "i" - the topics of managing the group and its conduct differ from each other. If you are still interested in leading a group, then you.

And in the framework of this article, we will talk about group management.

What is included in the concept of "group management"

To manage a group means to be its creator or appointed leader. Leaders differ in their powers. They are divided into:

• Administrators
• Moderators
• Editors

The greatest powers among them, in managing a group in contact, are vested in community administrators. To manage a group means to be able to:

• Name the group or change its name and description
• Give her a nice address
• Upload and change the cover and other design of the group (thumbnail and avatar)
• Enable or disable any blocks (, photo albums, videos, documents, links, audio recordings, open or close the wall,)
• Connect advertising company
• Ban members or vice versa
• Delete posts and comments of group members and even edit them
• Moderate suggested posts (only applies to public or public pages, there is no such function in groups)

Well, we figured out the concept of “group management”, now we will answer the question “how”.

How to manage a group in contact if you are the creator

We believe that we have already created a group. Now what?

First, we can set up the blocks we need:

• Links
• Photo albums
• Video recordings
• Audio recordings
• Discussions
• Events
• Places
• Goods

We can either turn them on, turn them off, or make them limited.

How is the group managed?

Our main button is three dots under the avatar or group cover.

Click it, select "Community Management" from the drop-down list. We will also analyze other items of the drop-down menu within the framework of the article.

In the window that opens, we have the opportunity to: change the name of the group, write its description, upload a cover, give a beautiful address, add a link to the site if any.

Item "Sections"

In the next item of the right menu "Sections", we can enable the sections we need or disable the ones we don't need. Among them are: links, discussions, photo albums, videos, products. You can edit their locations. This is done in the same window, by designating the main block and the secondary one.

The main block will appear at the very top, just below the group description.

Item "Discussions"

Learn how to enable the "Discussions" section and all related features from the article.

Item "Comments"

Here we can generally disable the ability to comment on any group posts, or vice versa enable them. You can also enable the obscene language filter.

Working with the API It is better not to touch the item "Working with the API" at first.

Item "Participants"

But the item "Participants" - we need it. Here we, as the creator of the group, can remove any member from the group or appoint him as the leader (by selecting one of the administrator, moderator or editor forms).

Here you can send any member of the group to the black list. After a person is on the black list of your community, he will be denied access to your group.

Item "Messages"

The next menu item in the right column is “Messages”, by clicking on this button we get to the editing window for this function.

If you want to be written to the name of the group and not in a personal, then you need to enable this feature. Below you can write a welcome speech that a person will see when he decides to write something to you for the first time.

After connecting this function, you will have a button "Community messages" in your group on the main page. And if you click on it, you, as the creator or admin of the community, will have the opportunity to switch the slider to the right (it is located in the upper right corner), thereby turning on the “Community is now online” alert.

After that, each visitor to your group will display this inscription “Community online. They will answer right now ”- which will further spur them to write to you and possibly become your client.

Item "Applications"

The menu item "applications" - added a couple of years ago, and is constantly updated.

Here is a complete list of applications approved in the contact. You can choose any application suitable for your business and set it up in your team.

Item "Group Statistics"

In addition to the listed settings, the creator and admin of the group can view its statistics. And on the basis of the data obtained, regulate the development vector of the group.

It can also be viewed by clicking on the three dots under the cover or group avatar, selecting "Community Statistics". In the window that opens, you will see 3 or 5 tabs - it depends on the settings that you have made and on how much your group is promoted.

If you just created a group, there will be 3 tabs: coverage, attendance, activity.

Scrolling through all the tabs to the end, you will find out who your audience is in the majority - men or women, how old they are, what cities they are from, how they got into your group, from what devices, how many new members were in the group today, what was the attendance and how many people saw your posts today or any other day.

This is a separate very large section of knowledge in the field of the social network "in contact", and the next item in group management.

Item "Add to left menu"

This item in the drop-down menu is displayed in the same way as the previous ones only for the creator of the group and its admin. After clicking on this button, you will see a link to your group in the left menu of the VK interface and you can quickly go to your community.

It is also convenient in that you can quickly respond to messages sent to you by potential customers in the name of the community - they will be displayed as a number indicating the number of unanswered messages.

Item "Transfer to group"

This item is displayed only for the creator of the group. Only the creator of the group can transfer the group to the public (or public page) and vice versa. To do this, you will be asked for a code with an SMS that will come to your phone.

You can transfer groups to public and vice versa no more than once a month, and only until the number of community members exceeds 10,000 people.

How to manage a group in a contact if you are an admin, moderator or editor

First you need to get from the creator of the group the right to administer the community.

To do this, the creator of the group must go to the group, click on 3 dots under the cover or group avatar, select "community management". In the right menu, select the "members" button. In the window that opens, appoint any of the group members as the leader.

A window will open in which you must select the form of participation of the assigned group leader. This can be an administrator, editor, or moderator. This window describes in detail what powers each type of manager has. The community administrator has the highest authority.

An administrator can manage a group in much the same way as its creator. He will not have access, only to the advertising account, if it was opened by the creator of the group. But the creator of the advertising account can separately open access to it to any admin.

The second point is the lack of authority from the admin - to remove from the group and from the administration of the group, its creator.

The third point is that the admin will not be able to transfer the group to public and vice versa - this is the exclusive right of its creator.

How to manage a group in contact from your phone

It is somewhat difficult to manage a group in contact from the phone from the official application.

Many features are not available there. If you still need it, you can go to the VK website through a browser on your phone.

Go to your page and switch the interface in contact to full mode. After that, the screen on the phone will display the window in the contact in the same way as on the computer.

To do this, click on the 3 lines in the upper left corner of the screen, a list will appear, scroll down, click "Full version". That's all - now you can manage a group in contact from your phone.

I think you will be interested in these articles:

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I offer a detailed manual on how to create a contact group for selling goods on the Internet. Now it is enough to create a community in contact and directly attract customers through social networks with thousands of attendance.

Hello my dear blog readers. Today there will be a useful article for many users of social networks. Business on the Internet is taking on new and new forms, creating channels of communication with potential buyers. Business is looking for an audience. Social media has a huge human resource and businesses want to connect with it.

The social network "Vkontakte" is the largest and most popular Internet platform, with an audience of more than 81 million daily visitors. Companies, both large and small, in search of common ground with this mass, create, pursuing two goals (feedback and sale) with one idea - to gain customers. The social network was especially actively used by small companies and individuals for doing business.

Until September 2015, the Vkontakte platform did not have specially oriented technologies for the presentation of goods, except for advertising tools. The offer of products was limited to photographs and product descriptions, plus promotional entries. To make a purchase or receive information, the buyer needs to make contact on his own, so the probability of a transaction was reduced.

In the fall, an opportunity was presented that significantly expands the possibility of doing business in the social network. The "Products" service is integrated into the communities and public pages, expanding the functionality to the level of a simple online store.

Entrepreneurs seek to master the trading tool for business through the social network. In order to avoid mistakes, it is worth sorting out how to create a contact group for selling goods correctly and fill it with attractive products with excellent graphics.

How to create a community in contact and its main types

Interaction with a social network begins with a simple registration to create a personal page that opens access to the capabilities of the service. It is impossible to work in contact without your page. The menu on the left reflects the sections, to go to the communities section, select "My groups"

The tab displays a list of the groups you are a member of, if any. To create a group, you need to click the "Create Community" button. From a mobile device, for example, from a phone, a group can only be created through a browser. The official app is a bit limited in functionality compared to the full browser version.

In the window that opens, you need to decide on the name and type of the group.

It is worth dwelling on the community types in more detail, to analyze the differences and advantages between them.

• The group, by its design, was created to bring people together with a common idea or interests, primarily for communication. Groups are much more common, primarily because they appeared along with the social network itself. The tool has become familiar to users. The group can be closed or open, but everyone can join the open one, but the group can be closed with the approval of the group administrator.
• A public page is created for the official presentation of a company, person or brand. The main purpose is information and promotion of the subject of the page. A public page is a narrower communication tool, a way to tell about yourself or a company, but by design it is less intended for commerce. A public page cannot be closed, its information is open to everyone, even users without their own page.

When creating a public page, there is a choice of 4 types, with slight differences between them.

The group is created in one click. When creating any type of community, a menu with settings opens, the choice of blocks used and other parameters. In the future, to change the settings, you need to follow the link, under the main image (avatar) of the community - "Community Management"

Functional difference between group and public page

It is necessary to understand significant differences in order to understand how to create a group in contact for the sale of goods. The group and the public page have differences in design:

Differences are visible in the arrangement of blocks, for example, a block of photographs. For more detailed settings, you need to go to "Community Management".

One of the main differences between a public page and a group is the "Latest News" section, or rather, its absence from the public page. In the "Latest News" section, you can create a group menu with easy navigation and unique design. Often used to sell goods.

No less important is the difference in the work of the central element of the community - the wall. Publications are available only to the administration of the page, users can be allowed or denied commenting on the entry.

Among other differences:

• Group users - members, public page - subscribers. The name of the entry button is similarly different.
• A group can be tied to a location, you just need to specify the location in the corresponding field.
• A public page can have a birthday, for this you need to specify the date of creation, the group does not have such an opportunity.
• The public page does not have an "Invite Friends" button, instead it provides the "Tell Friends" option, a very effective way of promotion. Thus, the user simply receives information about the operation of the public page, as opposed to a forced invitation from the group.
• Only the public page has a block of events for organizing meetings or holidays.

In the process of working and understanding how to create a community in contact, you should pay attention to the interesting and unique content of the group in order to promote it. There is, from paid advertising to the exchange of publications between groups with similar topics.

How to create a group in contact for the sale of goods

Returning to the creation process, after defining the group type, enter a name. For example, as the name - "Shop".

The "Community Description" field is used to provide information about the company, its goals and activities. The description is better to make it interesting and concise.

Specify the theme of the community, in accordance with the activities of the company and age restrictions, if any.

Create a showcase of products in a group

The service is available absolutely free of charge, but is disabled by default. To connect, click on the "Management" link. In the "Information" tab, select "Enable" at the bottom.

The service offers the functionality of a small online store, specify the city where the store is located and the currency used. In the contact field for communication, specify a person, for example, a manager responsible for communicating with customers. By clicking "Write to the seller" a dialogue will be opened with him.

"Store description" opens a window for editing the description of the company

As a result, a new block "Products" will appear.

The next stage is the catalog, for the sake of which it is figured out how to create a community in contact. To add a position to the catalog - "Add", or click on the name of the block to go to the catalog.

Here you can create a selection, in other words, by category.

Each collection has a name, preferably in accordance with the category, and the main image (Cover). Size not less than 1280x720 pixels.

Filling in the selection is done by adding and filling out an individual card.

Give each product a unique name and description, listing the benefits. Like the selection, each copy has a main image. When uploading, a thumbnail image is necessarily marked to be shown in the general catalog.

You can also add additional photos, up to 5 pieces. In the "Category" field, mark the appropriate one in the list and enter the price. If it is not yet in stock or you are not ready to offer it to customers, check the box "Product is not available".

The result of all the work will be a convenient and visual catalog, with information, prices and attractive photographs.

If the offer is of interest, the client can contact the seller - "Write to the seller". The Recipient field is automatically filled with the person you selected previously, such as the store manager. The selected position is attached to the message template, you can additionally add your questions or comments.

Without a doubt, the Goods service is a convenient tool that simplifies the interaction between the buyer and the seller in a social network. It is enough to figure out once and understand how to create a group in contact to sell your goods today in order to effectively use and develop this communication channel with a huge audience of potential customers.

Here is an example of a functioning sports nutrition store created:

For a better understanding of what I read, I advise you to watch my video instruction

I hope the material will be useful for many novice Internet entrepreneurs. Please like and share this article if you liked it.

From this article, you will learn how to create a group in VK in 2020 and set it up correctly. In particular, choose the type of community, the name of the group, set up the main sections, fill in the description, put a memorable community avatar, upload a beautiful cover, and so on. If you are a beginner and just starting to figure out how to work VKontakte, this step-by-step manual will be especially useful for you.

Advantages and opportunities of the VKontakte group:

1. Rapid Creation. After reading the article to the end, you will understand that creating a group takes 10-15 minutes.
2. For free. You can create a VKontakte group absolutely free of charge, and with proper promotion, it can be compared with a landing page or a website in terms of efficiency.
3. Easily use. Most of the actions related to promoting a business in VK are intuitive and simple.
4. A lot of information. There are many articles and videos on the Internet about the work of VKontakte: promotion, monetization, and more.
5. The biggest an audience of a Russian-speaking audience of all ages - among them, for sure, there are your customers.

How to create a group in VK: step by step

Step 1:

Building a Community

So, we already have a personal page and we need to create a group in VK so that we can place all advertising materials there and not spam our account. On the left menu, click on the "Groups" tab. We will open a page that shows which groups we belong to. Click "Create Community" at the top.

Step 2:

Choose the type of community

As you can see, VKontakte itself explains for what purposes this or that type of group is suitable. Choose what suits you. And do not be afraid, if necessary, the community type can be changed at any time in the settings.

Step 3:

Next, another pop-up window appears, where, depending on the type of community chosen, we will need to write a name, indicate a category or topic, whether it will be an open community or a closed one, add a link to the site and a physical address ( if any).

In field group name enter the name of the group. What is the name of the VKontakte group?

• Use the name of the company or brand.
• First or last name for a personal blog.
• A keyword that potential customers can search for you.

For example, if you are engaged in repairs in Moscow, then it is better to name the group [ Repair in Moscow] followed by a dash or vertical slash to write the name of the company or brand. At the end, click on the "Create Community" button and go to the page of the new group.

This is what the newly created group looks like. It remains to configure it and fill it.

How to set up a group in VK

Step 4:

Avatar

The avatar of the VKontakte group is an icon that is shown next to the group's posts in the news feed. To install it, in the upper right corner, click "Upload photo".

Recommended avatar size 200x200 pixels. Try to make the picture chosen as an avatar bright, concise and memorable. This will help followers to distinguish your group's posts from others. After loading, VKontakte will first offer to crop the main picture, and then adjust the thumbnail.

Step 5:

To continue setting up the group, click on "Manage" right below the newly installed avatar.

Next, fill in the basic information about the group, this is what users who get to your page will see. In the description of the community, we write what this group is about, for companies we list the list of services or goods, we write unique selling proposition(your benefits).

Here we can make the group private or public ( better to open), put a beautiful page address and upload a community cover.

Step 6:

Since recently, VKontakte groups can add beautiful covers, with basic information about the group and additional pointers. For example, as in our group :

To add such a cover, you need to go to the community settings, click "Upload", select a pre-prepared image on your PC (1590 by 400 pixels in JPG, GIF or PNG format) and click "Save".

In order for the cover to display correctly on tablets and mobile devices, it is better to place the text and other important elements in the center.

Step 7:

At this point in the settings of your new VKontakte group, you need to enable or disable certain sections. We recommend disabling partitions that you do not intend to use.

You can also set the access level for all sections: open or restricted. This affects who can add content to these sections. Open- everyone can add limited- Community admins and editors only.

Here you can turn on the goods, set the main and secondary block. This is what will be shown first when visiting the group, by default the description of the group is shown at the top or pinned post .

These are the basic settings that you need to make after creating a group. At your discretion, you can set up a comment filter, add links, enable messages, connect additional applications, and more.

How to fill a newly created group

To add the first entry on behalf of the group, click in the empty field, where the inscription "Add Entry" looms temptingly. If next to the entry field, the avatar of your personal page is on, then click on the arrow at the bottom right and select "On behalf of the community" so that those who are subscribed to the group can see the entry.

How to create a group discussion

Create discussions where users can leave feedback, discuss topical issues, share their vision, opinion, and more.

In order to create a new discussion, you must first enable them. Go to the group settings and go to the "Sections" tab. Choose one of the options:

• open- everyone can create and delete discussions;
• limited- only community administrators can create new discussions.

After that, return to the main page of your group and click "Add a discussion" under the main photos.

Band album and photos

Turn on the "Photos" section in the settings and create a group album. Post only real photos! This will help build trust. Click "Add photos" in the lower right menu of the group and upload them from your device.

The photos you add will be uploaded to the group's main album.

Also on the right you can find the "Photo Albums" tab and add a new photo album by calling it, for example, "Renovation of one-room apartments." Thus, you will break all the photos into separate categories for the convenience of users.

How to add products to a group

Another plus of VK is the ability to create and develop an online store based on social networks. networks. To do this, again go to the "Section" tab in the settings and enable "Goods".

Settings will open where you need to specify:

• city in which your store operates;
• enable or disable product comments;
• choose the monetary unit in which the cost of goods will be measured (ruble, tenge, euro, dollar or Belarusian ruble);
• configure where purchase requests will be received: in community messages or in private messages to administrators;
• store description.

Then on the main page of the community, you can add product cards.

You need to fill out the product card as follows:

• category- choose the category to which the product belongs or if there are no suitable ones, put "Other";
• product name and description- write the name of the product, a short description and its characteristics;
• photos goods - you can upload different color options, as well as photos from different angles;
• price- the price of the goods or services sold.

If the product is out of stock, it is not necessary to remove it from the storefront and then add it again, just check the box “Product not available”.

How to make a group interesting?

To make your group interesting, you need to make an effort and follow a few simple rules.

1. Create quality content. Do not constantly publish posts with the content "Buy, order, call" and so on. Selling posts should be, but in moderation.
2. The time when you could post cats and demotivators is long gone. Therefore, first, think carefully about what your target audience might be interested in.
3. Be consistent. Do not abandon the group and publish 1-2 posts a day.
4. Do polls on the topic of what content your subscribers would like to see.
5. Publish real photos office, shop, warehouse, your workplace and yourself.

Conclusion. Well, here we are with you and figured out how to create a group in VK, set it up correctly, add photos and the first entry.

Write in the comments the address of the group that you created following our guide! Let's see who did better

The process of creating a group or public on this social network is extremely simple and in this article we will walk you through it step by step. Of course, creating a group is just the beginning, because then you will need it, but this is a great starting step.

So, let's begin. Click on the "My groups" item in the right menu and in the window that opens, click on the "Create community" button.

In the pop-up dialog, you need to specify the name of your future community and its type. The "group" view is usually used when it is required to create a community in which users will mainly communicate with each other. If you want to focus on your own posts, and not on a dialogue with users, then it is better to choose the "public page" type of community. For this article, we will focus on the "group". After entering, click on the "Create Community" button.

The group is created and the page of its settings opens in front of us. They mean the following:

Field	Description
Name	Everything is clear here, this is what we indicated in the last step.
page address	In this field, it is possible to specify the address where your group will be available. You can come up with something prettier than the default value. The only difficulty is that the address you choose can be busy, so sometimes you have to be creative. Take this field very seriously, because it will be your permanent address, where you will be contacted (and remembered) by subscribers and customers.
Community Description	Here you can enter information that describes the theme of your group or what your company does. Don't spend too much time on this field, it's not that important, so be brief.
Community Themes	you can specify what subject your group or business belongs to. In most cases, this can only be done approximately.
Web site	If your company has a website, please list it here. It will be displayed on the main page of the group.
Location	It makes sense to specify only if your company has a real office or your group has strict regional boundaries.
Wall	There are several types. Type 1: disabled - the feed of news or posts simply will not be available in the group. Type 2: open - any subscriber of the group can write in your news. Type 3: limited - only the administration can write, and any subscriber can comment. Type 4: closed - only the administration can write and comments are disabled.
Photos, videos, audio recordings, documents, discussions, materials	These switches control the respective types of partitions. They have three states. State 1: disabled - this kind of content will not be available and displayed. State 2: open - all subscribers can add the corresponding type of content. Status 3: closed - adding this type of content is available only to the administration.
Group type	Controls the visibility of the group for users who are not yet members of it. There are three types. Type 1: open - any visitor can subscribe to your group. Type 2: closed - before a visitor can access your group, you will need to approve his application to join. Type 3: private - the visitor will not even have the opportunity to apply for membership and the group will only be able to get on your personal invitation.

Now that we've set up the group, it's time to upload an avatar for it. To do this, click "Upload photo".

In the pop-up window, select the desired image. It can be your company logo or any other pretty image.

Finally, choose how the band's logo thumbnail will look and save the changes. Done, our group got a logo!

That's all, your new group has been created and now you can publish posts! Where to get them? And the service will help you with this!

A VK group is a collection of people united by a common interest on one page. It's pretty easy to create. But first, let's decide what publics are and for what purpose they are made.

Types of publics in VK

• Representation of the company - to improve loyalty, quick communication with consumers, promote the business as a whole and the site separately.
• Interest community - hobbies, clubs, professionals under one umbrella, colleagues, classmates, etc.
• News media - urban, Russian, narrowly thematic.
• Fan club - dedicated to an individual.
  Bulletin board - posted messages of all participants, free or paid.
• Online store - such a group can be created for free for sales in Vkontakte.
  Etc.

They can be open (any person enters, before joining he can view the news feed, etc.), and closed (access is given by the administrator after a request).

In addition, the concept is quite broad, and it can be divided into three types:

• Your own group in VK is the most popular type of community that can be done for all of the above types. It implies communication, news exchange, photo, questioning, etc.
• Public page - more suitable for notifying interested parties about various news sent on behalf of the administrator.
• Event - is created to send out invitations for trips, birthdays, meetings, concerts.
• It is tied to some date, before the start of the event, all participants receive a reminder about it.

So let's get started.

How to create a VKontakte group

3. Choose a view.

4. Go to the next screen, where we fill in the required fields and select a topic.

5. On the next screen, fill in the description, we can change the URL to a short one (highlighted with a red rectangle), upload the finished cover.

The title should be short and memorable. Be sure to use keywords. Cover size - 1590x400 pixels. Do not forget about the correct mobile display of the header on phones, so all its colorful important colors should recede from the edges.

6. Scroll down the screen. You can enable the action button, which will be displayed on the right under the header. For example, you can use it to call, write to the administrator, go to the site or application, etc.

7. Fill in the remaining information below: community type, website, phone number, author, who will post news to the feed (you can allow this to participants), RSS import and to Twitter. You can also restrict participants by age (for example, "weed out" minors).

8. After filling in all the fields, you can make changes or continue to fill in the public in the "Management" section.

9. In the "Sections" section, we allow or prohibit links, videos, photos, audio, discussions, events, contacts. A separate block is interesting - Goods, you can connect a full-fledged online store to them. The main block will be displayed under the header, the secondary - below it. For an online store, it is recommended to mark “Products” as the main block.

Don't forget to save every change.

12. In the next tab, you can specify the address, mark it on the map. If there are several, then all of them can be marked.

13. The next item will be of interest to web developers. In it, you can add dynamics to the header, link the public to the online store, and work with coding in programming languages ​​in a simplified way.

14. The message widget helps you interact with visitors and answer their questions in public, you can also put a special widget on your site.

15. The “Appendices” section is very interesting. For example, you can create an order button, connect sales through a shopping cart, implement ticket sales, make an appointment, and much more.

16. In the next paragraph, you can organize the acceptance of virtual money through the VK service.

So, the creation of the group is completed. Now you need to work with publications and invite subscribers.

This is what a completed group might look like:

You can also create your own groups on your mobile device. To do this, you need to open a browser and work not through the mobile version, but with the full version of the website. All work happens exactly the same as on a computer. Unless, it’s more convenient to work on a PC, as there is a large screen, a deployed keyboard, a comfortable mouse and a package of useful programs in front of your eyes.

Create your own groups, promote them, and you will get another platform to promote your business or bring together people of the same interests.